Did you know Oreo is a ripoff? It’s true: the first cookie recipe to have two chocolate cookies held together by white stuff is Hydrox, established in 1908. It was made by Sunshine Biscuits for 91 years, when it was discontinued three years after the Keebler elves bought Sunshine. Keebler got bought by Kellogg, and Kellogg later sold Keebler to Ferrero. It wasn’t until 2015 that Leaf brands acquired the Hydrox rights and brought it back to market.
These days, Oreo is King, and for decades used it’s marketing clout to push Hydrox off shelves. These days, the only way to get Hydrox in to either buy it on Amazon, 6 boxes to a case, or if you can convince your local supermarket to stock it, Leaf brands is more than happy to distribute it to your neighborhood store.
Last week, I was randomly wondering what happened to Hydrox and discovered it could be ordered on Amazon. I know people are generally leery of purchasing anything on Amazon that goes into your mouth, but I took the risk – For Science!
The box arrived on Christmas eve, pretty good considering the original delivery estimate was the Saturday after Christmas. Naturally I dug in right away, and ate quite a few.
First: the cookie:
I feel it’s ever so slightly, just a tad more crumbly than Oreo. Now granted, this could simply be due to the fact of it being shipped to my door, but my typical Oreo experience doesn’t involve nearly as many broken cookies as this first case of Hydrox. In terms of taste, the chocolate flavor shines, but not quite as much as an Oreo cookie. Its close, but not to close to call. I have to give this to Oreo.
Cookie scores:
Oreo 10/10, Hydrox 9/10.
Next, The White Stuff: Hydrox is the clear winner here. Not only is the Hydrox white stuff not as cheaply-sweet tasting as Oreo, and not only is it enhanced with vanilla flavor, but there’s more of it. It’s not quite equivalent to a double stuff Oreo, but you can see the difference right away. Oreo’s White Stuff is basically sugary lard and honestly the least interesting part of the cookie unless you are A: Weird Al, or B: going for one of the myriad of other flavors, like Dark Chocolate, Peanut butter, or Tiramisu, to name a few. That is outside the scope of this article though, as those flavors are not the same as The White Stuff.
White Stuff Scores:
Oreo 6/10, Hydrox 10/10.
Dunkability: ok, this one is pending because I haven’t dunked any cookies in decades due to lactose intolerance. I literally thought of it now while trying to end this without a third category. Thanks to my recent personal discovery of Lactaid pills, I can investigate after all! But not tonight. I need to get a new box of Oreos, and stock up on Lactaid pills, and the stores are closed where I am right now.
See you soon for the dunkability report, and send me your thoughts in the comments!
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